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CBS Takes 30th Week Of Ratings

Yet, 'Two and a Half Men' continues big slide

Now that we're 33 weeks into the season, CBS has had a chance to prove its complete dominance over all of network television, claiming its 30th weekly win.

That came with the help of "NCIS" and "NCIS: Los Angeles," but like many television shows this spring, they're down from what looked like promising numbers in the fall and winter.

Yet, one show that is struggling more than most is "Two and a Half Men." While the Ashton Kutcher-topping sitcom moved back into the top 10 this week, a lot of that is because CBS is only airing a partial schedule. Otherwise, the show would be pushed down considerably, especially since its 6.7 rating/10 share this past week is about 40 percent of its season premiere.

"Men" has an Audience Loyalty Index rating of 54.9, meaning of all the people who have tuned in to see one episode of "Men," less than 55 percent have returned each week to get more. It has one of the worst ALI ratings on television, ahead of only "The Simpsons" (42.1), "The Voice" (46.5) and "Pan Am" (51.1).

CBS did have a bit of a solid premiere with "NYC 22," although it's not necessarily going to be winning too many ratings awards. It earned a 5.7/9, well behind the 6.5/11 "CSI: Miami" has averaged in that timeslot this year, and even further behind the 6.8/11 CBS shows did in that timeslot the year before. Yet it was enough to top "Revenge" on ABC and "NYC's" fellow network show "2 Broke Girls" among new shows for the week. However, regular leaders like "Person of Interest" and "Unforgettable" did not air this week.

"Dancing With the Stars" led ABC with an 11.0/16, while "NCIS" was the winner for CBS with an 11.0/18. "American Idol" was tops for Fox with a 10.2/16, while "The Voice" led NBC with a 6.2/9. The CW was led by "Vampire Diaries" with a 1.5/3.

Fox, NBC and The CW were down significantly from this time last year, while ABC was able to match its numbers from this time in 2011. CBS actually improved its numbers by 17 percent year-over-year, despite leaving half its schedule in the garage.

CBS is leading the season with a 7.4/12, followed by ABC with a 5.6/9. Fox has a 4.6/7 so far this year while NBC is managing with a 3.6/6. The CW has a 1.1/2.

Top Networks, Week of April 15 -- [Audience Loyalty Index rating]

1. (1)    CBS    6.2/11    [55.9]
2. (2)    ABC    5.7/9    [51.9]
3. (3)    Fox    4.5/7    [44.0]
4. (4)    NBC    3.6/6    [58.4]
5. (5)    The CW    0.9/1    [62.5]

Top Network Shows, Week of April 15 -- [ALI]

1. (1)    NCIS (CBS)    11.0/18    [93.1]
2. (2)    Dancing With the Stars (ABC)    11.0/16    [93.0]
3. (3)    American Idol (Fox)    10.2/16    [87.1]
4. (4)    Dancing With the Stars (ABC)    10.0/16    [84.7]
5. (5)    American Idol (Fox)    9.7/16    [84.4]
6. (6)    American Idol (Fox)    8.9/15    [91.3]
7. (7)    Dancing With the Stars (ABC)    8.9/13    [76.5]
8. (-)    Castle (ABC)    7.4/12    [81.7]
9. (13)    Two and a Half Men (CBS)    6.7/10    [54.9]
10. (-)    The Good Wife (CBS)    6.5/10    [79.5]
10. (16)    Grey's Anatomy (ABC)    6.5/10    [82.7]

Top New Shows, Week of April 15 -- [ALI]

1. (-)   NYC 22 (CBS)    5.7/9    [100.0]
2. (10)   Revenge (ABC)    5.1/9    [76.7]
3. (2)    2 Broke Girls (CBS)    5.1/8    [83.6]
4. (4)    Scandal (ABC)    5.0/8    [99.3]
5. (3)   Missing (ABC)    4.8/8    [79.4]
6. (5)   Touch (Fox)    4.6/7    [77.1]
7. (6)   Don't Trust the B in Apartment 23 (ABC)    4.2/6    [97.7]
8. (7)   Last Man Standing (ABC)    4.1/7    [66.6]
9. (8)    Smash (NBC)    3.9/6    [64.3]
10. (10)    Off Their Rockers (NBC)    3.8/6    [88.4]

Least-Watched Big Four Network Shows, Week of April 15 -- [ALI]

1.    Community (NBC)    1.8/3    [80.8]
2.    Awake (NBC)    1.9/3    [63.7]
2.    Best Friends Forever (NBC)    1.9/3    [84.0]
2.    Fringe (Fox)    1.9/3    [92.3]
5.    30 Rock (NBC)    2.0/3    [87.5]
6.    Parks and Recreation (NBC)    2.1/3    [100.0]
7.    Bob's Burgers (Fox)    2.2/3    [91.7]
8.    Raising Hope (Fox)    2.3/4    [75.0]
9.    Cleveland Show (Fox)    2.6/4    [89.6]
10.    The Office (NBC)    2.7/4    [74.0]

Fast Nationals usually provide a snapshot of what Americans are watching by pulling numbers from the top urban markets that include both live viewing and same-day timeshifted viewing. A rating point generally represents more than 1.1 million households while the share indicates the percentage of televisions turned on that was tuned to the specific program. These numbers typically shift when final ratings are issued.

Data collected from The Nielsen Co., as distributed by Zap2it. GenreNexus tracks non-news, non-event programming, and figures for this story reflect airing of new episodes only. For more information on the Audience Loyalty Index, click here.

About the Author

Michael Hinman is the founder and editor-in-chief for Airlock Alpha and the entire GenreNexus. He owns Nexus Media Group Inc., the parent corporation of the GenreNexus and is a veteran print journalist. He lives in Tampa, Fla.
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