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CBS has put out some strong new contenders, and even proved audiences will tune into shows on Friday nights, as it completes a highly successful week topping ABC in average overnight ratings.
CBS earned a 7.8 rating/13 share average in overnight of Fast National ratings from The Nielsen Co. this week in non-news, non-event programming. Although ABC had three of the week's highest-rated shows -- all coming as segments of "Dancing With the Stars," its 7.4/12 finish just wasn't enough to overcome CBS' dominance.
Nine programs finished above the 8.0 household rating mark for CBS, including freshman series "Hawaii Five-0" which had a spectacular opening Monday with an 8.6/14. That grew on its lead-in audience of "Two and a Half Men" and the new series "Mike & Molly" by nearly 4 percent. Although it was slightly behind the season premiere of "CSI: Miami" in the same timeslot the year before, it's currently tracking better than 7 percent of "CSI: Miami's" overall average in the timeslot last year.
CBS almost had 10 shows above the 8.0 household mark with the Tom Selleck series "Blue Bloods" missing it by just a tenth of a percent. On a Friday.
That's right, a night that has been killer for all the networks (look at "The Good Guys" premiere on Fox, which earned a CW-like 1.7/3) was a very strong one for CBS. "Medium" earned a 4.0/8 to start off the night -- 18 percent off its average from last season -- but the network got a boost from "CSI: New York," which earned a 6.5/12, and then from the premiere of "Blue Bloods," which picked up a 7.9/13.
"Blue Bloods" had a 65 percent improvement in the 10 p.m. timeslot compared to last season, while "CSI: NY" was 33 percent better than "Medium," which occupied that position on the schedule last year.
That gave CBS a 6.1/11 average for Friday night, 24 percent better than what CBS did on average last season on Fridays, and well ahead of NBC (3.4/7), Fox (1.7/3) and The CW (1.7/3).
ABC averaged an 11.0/17 with its top five shows compared to a 9.7/15 from CBS. But it was the bottom five that was a killer for ABC. New shows "My Generation" and "The Whole Truth" flopped for the Disney-owned channel while CBS stayed above a 4.0 household rating overall -- "Medium" was its lowest rated program this week. ABC's bottom five averaged a 4.4/7 compared to the 5.6/10 from CBS, creating the difference between the two.
CBS was able to maintain an Audience Loyalty Index Rating of a 68.0 for the week compared to the 53.4 from ABC. That means that of all the people who tuned in to see at least one CBS program this week, 68 percent of them returned for the rest of the schedule.
Top 10 Network Shows, Week of Sept. 19 -- [Audience Loyalty Index rating]
1. (-) Dancing With the Stars (ABC) -- 13.9/21 -- [NA]
2. (-) Dancing With the Stars (ABC) -- 12.8/20 -- [NA]
3. (-) Dancing With the Stars (ABC) -- 11.5/18 -- [NA]
3. (-) NCIS (CBS) -- 11.5/18 -- [NA]
5. (-) NCIS: Los Angeles (CBS) -- 9.6/15 -- [94.3]
6. (-) The Mentalist (CBS) -- 9.5/17 -- [NA]
7. (-) Grey's Anatomy (ABC) -- 8.9/14 -- [NA]
7. (-) CSI (CBS) -- 8.9/14 -- [NA]
9. (-) Two and a Half Men (CBS) -- 8.9/13 -- [NA]
10. (-) Hawaii Five-0 (CBS) -- 8.6/14 -- [NA]
Top Networks, Week of Sept. 19 -- [ALI]
1. (1) CBS -- 7.8/13 -- [68.0]
2. (3) ABC -- 7.4/12 -- [53.4]
3. (2) NBC -- 4.5/7-- [66.2]
4. (-) Fox -- 4.2/7 -- [60.9]
5. (4) The CW -- 1.6/3 -- [71.4]
Fast Nationals usually provide a snapshot of what Americans are watching by pulling numbers from the top urban markets that include both live viewing and same-day timeshifted viewing. A rating point generally represents more than 1.1 million households while the share indicates the percentage of televisions turned on that was tuned to the specific program. These numbers typically shift when final ratings are issued.
Data collected from The Nielsen Co., as distributed by Zap2it. BlipNetwork tracks non-news, non-event programming, and figures for this story reflect airing of new episodes only. For more information on the Audience Loyalty Index, click here.
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