Additionally, a new “Starbucks Reorder Skill” is being implemented for Amazon’s Alexa devices, giving users the chance to simply say, “Alexa, order my Starbucks” to reorder their usual items. But the vocal ordering process appeared seamless in the video presentation-and Starbucks promised that orders will be booked accurately. The coffee shop mega-chain is now rolling out a new voice assistant called Barista to a very, very small number of beta testers on iOS.
My Starbucks Barista was previously announced at Starbucks’ Investor Day event, and is an AI-powered messaging interface created to enable customers to interact with the Starbucks app as if they were dealing with a real-life barista, either via text or, thanks to this latest innovation, voice.MyStarbucks Barista is only available to 1,000 people before a nationwide release this summer. The “Starbucks Reorder Skill” feature allows customers to order their Starbucks order as they move throughout their day.”The customers who can use this feature can order their coffee through the “My Starbucks® barista” as part of an initial feature rollout integrated seamlessly into the Starbucks mobile app for iOS”.The launches come at a time when voice computing is on the rise.
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We already have more virtual assistants than we know what to do with, but Starbucks wants to slide up in between Siri and Alexa and become one of your go-to voice command apps.It makes sense then, that Starbucks would join this trend with efforts of its own.My Starbucks® barista, is powered by groundbreaking Artificial Intelligence (AI) for the Starbucks® Mobile App. It is an extension of Starbucks’ Mobile Order & Pay, which is a system that allows customers to order and pay for their coffee even before they arrive at the coffee shop.Gerri Martin-Flickinger, the chief technology officer of Starbucks, said that the new capability reflects the company’s sensibility of “personal connection between our barista and customer”. “Our team is focused on making sure that voice ordering within our app is truly personal”.